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We were asked to compare different kinds of storage media and choose the best among the list. We put in a table all the characteristics of each kind. It's for you to decide which one you think is the best.

1.  Participant Print and Goals

This video is about helloworld, a digital solutions provider. The video pertains to the digital usage habits of people, the usage habits of the customers of helloworld to be specific. This means that their usage also includes the use of email. This video illustrates the digital usage habbits of the customers of helloworld.

2. Platform Proposition

 This video is about salesforce.com's call on the subject of delivering software and IT platform functions as a service. This demostrates the topic of digital platform proposition by differentiating the results if you can position yourself (as a vendor) from a small or medium business segment of the market to on-demand delivery.

3. Channel Mix and Creative Concept

This video highlights how weblogs evolved to what it is today. It also defines the meaning of blog and what is its importance to its readers. This video illustrates the potential of blogs as a part of a channel mix plan. Becasue more and more people blog, it has lots of potential to be a part of a channel mix plan. 

4. Content Outline (company provided)     

This video is about the Zune launch for Microsoft. It pertains to the content that Microsoft has created (a video) that made alot of responses.

5. Content Outline (consumer-created)

This is a video about the user managed content from IBM. IBM has partnered with a company (Casero) to develop a  digital solution in which consumer created content is its main purpose. 

6. Messaging and Viral Plan

This video has already been shown to the class by Prof. Duremdes and its about the advantages and benefits of viral marketing in which the example used was selling soap, using viral marketing.  

7. Digital Awareness Plan

 This video is about the digital awareness happening in UK. It is said that in 2011, everyone in Anglia who uses conventional TV will be switching to digital TV.This video actually is a way for Digital UK to promote awareness of this change that is going to happen soon.

  8. Digital Influence Plan                        

This video is an interview of John Bell as he discuss digital influnce that is happening within and outside the company. He mentioned what they did to induce digital influence. 

9. Channel Unification Plan

As said in the book DigiMarketing, under the topic Channel unification, a good example of content integration is this video in which car maker Volvo tied up with the movie Pirates of the Caribbean - World's End. In keeping with the movie theme, Volvo created a treasure chest full of gold, plus a new Volvo car. The connection to the Volvo platform was "Volvo is the onlu car safe enough to drive the gold home in"

  10.Data Plan

This video shows you how to create an opt-in form for our website. The second part of this video shows you how you can insert the opt-in form you made to you website. According to the DigiMarketing book, permission data is the essential information you will need to maintain a dialogue with your participants, thus making an opt-in form for your website is crucial. 

11. Analytics Plan

This video shows the importance of KPI's and relationship of KPI's with the goals that you set. In the Digimarketing book, KPI's determines the things which you need to measure. KPI's also reflect the goals you have set earlier. 

12. Optimization Plan

 This video shows the top 20 SEO tools and how it can help your site become more search engine friendly. SEO is under the Optimization plan in the last part of the eMarketing plan. 

Anybody have a clue why I get this:

Parse error: syntax error, unexpected T_NEW in /h****/j*****/public_html/mu*****/engine/start.php on line 85

after I upload Elgg 1.0 and try to go to index.php or install.php on my site ?

 Any help would be appreciated ...I sure would like to use this stuff....:)

Facebook is the most talked about social networking site globally. According to comScore, Facebook is the leading social networking site based on monthly unique visitors overtaken MySpace in April 2008 and attracted 132.1 million unique visitors in June 2008 compare to 117.6 million of MySpace. According to Alexa, in terms of the worldwide web traffic, Facebook’s ranking among all websites increased from 60^th to 7^th, from September 2006 to September 2007 and is currently 5^th. Facebook is also considered as the most popular site for several English-speaking countries.

There are several ways a company can market on Facebook; The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base listed all possible ways to use Facebook as an advertising platform.

Facebook can be a possible means to market De La Salle- Canlubang. The main focus of our emarketing plan is to intensify awareness and exposure of DLSC. Having a profile in Facebook can be an opportunity to create brand for DLSC. Also we can join a network, create blogs and share information to them.  Another interesting feature of Facebook is the newsfeed, depending on the setting of the members and our will-be-contacts in Facebook; we can advertise and inform them the activities inside DLSC.  Facebook can be included in the Messaging and Digital Awareness Plan for DLSC.

However in the Philippines based on the Young Filipino Internet User Report 2007 of the Digital Filipino, Friendster is still the most popular networking site for young Filipino and other age demograhics, which are the main target of DLSC for the college. Though Facebook really has useful and designed applications for marketers, it is more feasible to market DLSC in Friendster rather than in Facebook.

Same with Facebook as a social networking site, Friendster has also numbers of application that can be used to market the school. We can create mash-up marketing on Friendster; we can put together contents about the DLSC like blogs and videos. Friendster also has great level of customization; we can customize the url of DLSC profile and also incorporate chat rooms to start communication among the visitors of the site/profile. By creating blogs with appropriate tags and actively using the site to increase the number of contacts and share information search engine ranking of De La Salle Canlubang can increase.

Reference:http://en.wikipedia.org/wiki/Facebook

Why Market Using Social Networking Sites?

 Social networks like Facebook or Friendster connect people at very low cost; this can be beneficial for our client Cellebrite by expanding their contact base. We can also use these social networks as a conduit to improve our client’s customer relationship. In addition, the most direct use for social networks in are marketing plan is by advertising in the form of banners and text ads.Also, by using these social networking sites we can create virtual communities for individuals who work or own business related to mobile devices. By doing this we will be able to provide these individuals a place to where they can share and interact with other likeminded individuals. They can also post their own user generated content in the form of blogs, pictures, slide shows and videos. Moreover, by using social networks we improve the ability of our clients to improve themselves, by giving them a place where they could learn or share knowledge about their particular field (Mobile Devices). 

Social Networking Features  We Could Use (Facebook): 

First and foremost, we will make a respectable profile page for are social networking page as most users browse this pages when they are looking for someone or something of interest. Second, would be the creation of facebook pages I choose this option instead of groups just to ensure that the account can handle a large amount of clients that might be interested to with the Cellebrite facebook account. Finally, we would also probably use the notes and features of these social networks to improve the content they are able to view from our social networking page. 

Improving Search Engine Ranking:

In the future, we could improve our client’s web page ranking by buying key phrases in yahoo search such as “Mobile devices business tools”, “Mobile devices accessories”, and “Mobile devices storage device” by doing this we could increase traffic to our site by increasing the likelihood of our client website will be at first few pages of a search result.  

For more information about our client Cellebrite and their UME device, please visit http://www.cellebrite.com/.  

Using Facebook/Friendster, our group could market Copylandia by blogging/forums about the experiences encountered with their products and services.
We plan to add notes in Facebook about Copylandia so participants can view it. It may also give product knowledge to Copylandia's products. These notes will also contain links to Copylandia's website.

It will serve as a channel in which users would have broader webpages to choose from.
The seach engine ranking of the webpages of Copylandia would increase because of the additional websites from the search engine result page. Keywords (such as multifunction copiers, digital duplicators and etc.) will be used in blogging to effectively appear on the seach engine result page.

By having the blogs in Facebook/Friendster, traffic on Copylandia's website will increase. It could increase the company's brand awareness and promotions. Consumers would also be able to interact
and participate with forums. These efforts will improve Copylandia's search engine ranking of webpages by increasing the options of participants to view pages about the company products.

The product that was given to us to have a marketing plan is De La Salle – Canlubang. Being in this school for the past 4 years make me very familiar with it, and I know almost the ins and outs of the school. I enrolled in this school not because I had no choice, and it was near the vicinity of my house but because of the name and the environment that it has. I did not know what De La Salle – Canlubang was before, but when my father told me that there was a site in Binan that was owned by De La Salle, I did not argue anymore when he told me I was to enroll here. Besides, this was a place wherein I know I can relax and at the same time take time to know what my real capabilities are.

                But, not everyone knows what the fun of my experience is in De La Salle – Canlubang, because one has to be in this institution in order to experience the joy and the challenge this school brings. I always believed that all La Salle schools are one of the same and are equally good with one another. It may have its flaws or achievements but all in all we are all Lasallians.

                In Facebook, I am to market La Salle – Canlubang because I know that there are many students in this social networking site, and that there are many parents as well who would be interested in knowing new information in case they are in need of a new school for their children, or if not they can refer it to their colleagues and friends. It is always about the word of mouth that matters, and it is in Facebook that this word of mouth will happen.

                The role of marketing La Salle in Facebook would be in messaging and in viral aspects. In messaging it would target the blogs, and the profile of De La Salle – Canlubang. In virally, in the plan there would be videos, pictures, and links as to market the school thoroughly.

                I specifically want to use the Profile Page, as a tool in which to market La Salle. This is because, when people see a well written and well executed profile they will be encouraged to read more, and look more of the topic that was presented unto them.  There would be a profile especially made for De La Salle – Canlubang that would showcase all that it has to offer, and the info on how to reach them, as well as directions how to get there.

                The search engine would improve because Facebook is a generated site that is always most of the time on top of the websites in search in the engines, so no wonder if there would be higher ranks when De La Salle – Canlubang is marketed in Facebook. 

 De La Salle Canlubang site :  http://www.canlubang.dlsu.edu.ph/

           I had been a member of Facebook© just recently, because I never really knew that there was marketing power that can be entailed in this site. From my first impression, even before I became a member was that it was just a typical site that would connect me with friends, and friends of my friends and just be a normal social networking site like Friendster™. Good thing that in my E-marketing class I was introduced by my professor to actually engage myself into something interactive by joining this useful website.  This site is very useful to use especially that I gained instant friends upon registration, and it made my use of it very friendly and flexible. Everything is laid upon me, and I have nothing to do but rest and enjoy.

           De La Salle – Canlubang is a university that enhances the capabilities of its students in order for these individuals to reach their full potential. As a school these are their main objectives, and these are what their ideals are.

           “De La Salle Canlubang (DLSC) is a member-institution of De La Salle Philippines. and the world-wide system of Catholic institutions inspired by the charism of its founder, St. John Baptist de La Salle. DLSC is the first campus in the country to incorporate a science-oriented curriculum throughout all levels of its academic programs.”

           Currently, La Salle – Canlubang is a growing institution that has been in the industry for 6 years now. As a young institution, they have difficulties acquiring students every year because of their traditional marketing strategies. They have been trying very hard to market the school to parents not only of the Laguna area, but also to other parents. Unfortunately, they have only half succeeded because they have not reached the maximum students that they are targeting. This school is hungry for more students but lack the channels that they can market in.

           This is why I have the answer to their dilemmas. This is a site called,

           Facebook©.

           Facebook© is a vital place to market De La Salle – Canlubang. Good statement, but the big question is, WHY?

           Viral Marketing is the answer to all the needs of the school in order for parents to be aware of the school, and let their children enroll there. If the parents see the ambience, feel the encouragement from the video, then there would be more brand awareness for the school.

           I would put photos of De La Salle -  Canlubang and also I would post a viral video that everyone could possibly see, and make sure that awareness is properly tickled.

           If there would be more visits to the site, then there would be higher ranking on the search engine. The clicks are always important when it comes to the advertsing, and marketing of products. This makes sure that there really are people that visit the site and see to it that there is interaction. I would make sure that people would not only visit and see but also interact with what is handed upon them.

Facebook is a great online resource to help a “starting” to be “big time”. It is hard to be known in this world, meaning if you are not known your credibility is low in result low marketing strategy. One example is the De La Salle University – Canlubang (DLSC). The University have a lots of wonderful characteristics compared to other universities or colleges. But because of its location, marketing the university is a hard task. One way to market DLSC is through viral marketing. Which Facebook is a great pick because of its high popularity rate to people.

Facebook can help the marketing strategy of DLSC by uploading pictures of the beautiful places around the university and of course the University. In this way, no “huge” amount of budget will be needed because it is free. With the help of facebook in marketing DLSC, and up-to-date pictures and having a group in that social network, this will increase the chances by which people will be intrigue about the university and with correct “convincing powers” parents or students might chose DLSC for them to pursue their studies in DLSC.

If these two entities (DLSC and Facebook) can blend together as one, marketing DLSC to the public, with correct constraints and parameters to whom (the target) the advertisement will be sent. De La Salle – Canlubang will be on the top in no time. Especially that DLSC is just starting its campaign to be known to people and with low budget for marketing, Facebook will be great tool for marketing.

For more detailed information how facebook can help marketing strategy: