Michelle Gallen :: Blog :: ChinesePod - a web 2.0 language-learning model

http://www.liquidelearning.com/2007/06/chinesepod-web-20-language-lear

I've been crawling through different language-learning websites on the Internet. It was a pretty samey experience...I'd click on a link that promises to teach me a language online, get delivered to a site that would let me download a few pdfs, half-hearted podcasts, but really just wanted me to buy their book (first authored in the 80s, but Newly Updated!) with accompanying audio CD-ROM. If I was really lucky, I'd get a website offering me the chance to purchase an interactive language learning programme...which would be posted to me on CD-ROM.

The global market for language-learning products and services is estimated to be in excess of $100 billion. So with web 2.0 in overdrive all around, I was beginning to wonder just what's the story with language learning?

But then I found Ken Carroll's ChinesePod. Sigh :)

Don't get me wrong, this educational offering isn't perfect, but they're head and shoulders against the other language-learning sites I've been on.

ChinesePod starts by offering a free podcast every day. And thanks to their buy-in to the Creative Commons licence, you can download the podcast, cut it up, play with it, share it, and even republish it (apparently a French guy has been going through some podcasts replacing the English instructions with French). As long as you credit ChinesePod, they're happy for you to play with their content. A very good start.

But ChinesePod isn't just podcasts. It's split into three environments: 'explore', 'study' and 'connect'. In explore you can check out over 500 lessons at 6 different levels. Topics include 'I've lost my keys' and 'closing a meeting'. You can assess your level of learning with a free listening test, or you can arrange to speak with a real live teacher who will perform a needs analysis. You can pick and choose your own lessons, add them to a calendar and get them delivered by rss to your PC.

When you're ready to study, you can print transcripts or view them on your mp3 player. And online you can get consolidation with interactive lessons and games.

The connect section makes use of social networking principles to provide learners with a well-designed space in which they can ask and answer questions and connect with other learners with the same interests or in the same geographical location.

So what's the revenue model? There are no ads. So once you've exhausted the free content, or when you fancy a bit more, you can subscribe. $9 a month gets you access to PDF transcripts and other bits and bobs. $30 gets you an additional range of guides, exercises, games and tests. And if you fancy the human touch and you've cash to burn, for $200 you can get a needs analysis, a personalised study plan and someone to practise with for 10 minutes every single day of the week.

So it's all good, right? Well I think it's mostly good, if not fantastic. But I've not explored ChinesePod in depth. I have no interest in learning Chinese, but I will be checking out Spanish Sense, Ken Carroll's new baby.

So without having tried hard to learn I'm not the right person to make an informed critique...but I will admit that I have shades of doubt over the instructional design of the content. This is not to say that the ChinesePod team aren't paying their fullest attention to this matter. I think there's room for improvement in how the learning is presented and structured. But ChinesePod seem keen to explore and improve not just the web 2.0 technologies that drive this site but also their learning content.

As a language-learning model, ChinesePod is so different to the rest, I'm delighted and amazed they've got so much right in such a short space of time...just six months after setting up they had 20,000 people subscribing to their free podcasts...and 3,000 people had subscribed to receive a fuller service. But a year ago, interest in ChinesePod exploded...and they had notched up more than 10,000,000 lesson downloads.

ChinesePod and Spanish Sense now have a mobile site which enables language-learning on the go. Oh for the new iPhone...