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Teemu Arina :: Blog :: Cuture & social technology in London

February 27, 2008

http://feeds.feedburner.com/~r/Tarina/~3/242181590/

A few moments ago I delivered my presentation entitled “Culture Matters: The cultural requirements for Web 2.0 powered innovation, networking, and collaboration” at Accenture Innovation Forum here in London. I had plenty of time to research, create and cook up new ideas, so the slideshow is almost completely new compared to my earlier work, but I couldn’t resist to put in a few of my favourites.

I also created a 2×2 matrix to explain my strategy for releasing my presentation recordings. I usually use a camcorder with a wireless microphone to record my talks and I make them available in one way or another - even if the talk was complete failure, as illustrated in the chart below:

Social media publishing strategy

  1. Top performance and great ideas
    Action: Video goes unedited on the internet. Job done.
  2. Top performance but boring rambling
    Action: If you have less of those great ideas, it helps to drop back to audio form and edit out the parts that are complete nonsense.
  3. Weary and unanimated performance, but great ideas
    Action: Better cut out the boring looks and bad hairday, and just release the audio podcast.
  4. Weary and unanimated performance combined with boring rambling
    Action: If you look bad and the content is from somewhere down under, it’s better just cook up a fantasy of what you thought should have happened, in other words blog about it.

The point is to share, no matter what. We’ll see what I will do with the video recording from this event.

Keywords: technology

Posted by Teemu Arina

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