1. Participant Print and Goals
This video is about helloworld, a digital solutions provider. The video pertains to the digital usage habits of people, the usage habits of the customers of helloworld to be specific. This means that their usage also includes the use of email. This video illustrates the digital usage habbits of the customers of helloworld.
2. Platform Proposition
This video is about salesforce.com's call on the subject of delivering software and IT platform functions as a service. This demostrates the topic of digital platform proposition by differentiating the results if you can position yourself (as a vendor) from a small or medium business segment of the market to on-demand delivery.
3. Channel Mix and Creative Concept
This video highlights how weblogs evolved to what it is today. It also defines the meaning of blog and what is its importance to its readers. This video illustrates the potential of blogs as a part of a channel mix plan. Becasue more and more people blog, it has lots of potential to be a part of a channel mix plan.
4. Content Outline (company provided)
This video is about the Zune launch for Microsoft. It pertains to the content that Microsoft has created (a video) that made alot of responses.
5. Content Outline (consumer-created)
This is a video about the user managed content from IBM. IBM has partnered with a company (Casero) to develop a digital solution in which consumer created content is its main purpose.
6. Messaging and Viral Plan
This video has already been shown to the class by Prof. Duremdes and its about the advantages and benefits of viral marketing in which the example used was selling soap, using viral marketing.
7. Digital Awareness Plan
This video is about the digital awareness happening in UK. It is said that in 2011, everyone in Anglia who uses conventional TV will be switching to digital TV.This video actually is a way for Digital UK to promote awareness of this change that is going to happen soon.
8. Digital Influence Plan
This video is an interview of John Bell as he discuss digital influnce that is happening within and outside the company. He mentioned what they did to induce digital influence.
9. Channel Unification Plan
As said in the book DigiMarketing, under the topic Channel unification, a good example of content integration is this video in which car maker Volvo tied up with the movie Pirates of the Caribbean - World's End. In keeping with the movie theme, Volvo created a treasure chest full of gold, plus a new Volvo car. The connection to the Volvo platform was "Volvo is the onlu car safe enough to drive the gold home in"
10.Data Plan
This video shows you how to create an opt-in form for our website. The second part of this video shows you how you can insert the opt-in form you made to you website. According to the DigiMarketing book, permission data is the essential information you will need to maintain a dialogue with your participants, thus making an opt-in form for your website is crucial.
11. Analytics Plan
This video shows the importance of KPI's and relationship of KPI's with the goals that you set. In the Digimarketing book, KPI's determines the things which you need to measure. KPI's also reflect the goals you have set earlier.
12. Optimization Plan
This video shows the top 20 SEO tools and how it can help your site become more search engine friendly. SEO is under the Optimization plan in the last part of the eMarketing plan.
Keywords: e-marketing plan, eMarketing plan, extra points, marketing plan
