DLSC eMarket 2008 :: Blog :: Social Networking Site: Viral Marketing Channel

Facebook is the most talked about social networking site globally. According to comScore, Facebook is the leading social networking site based on monthly unique visitors overtaken MySpace in April 2008 and attracted 132.1 million unique visitors in June 2008 compare to 117.6 million of MySpace. According to Alexa, in terms of the worldwide web traffic, Facebook’s ranking among all websites increased from 60^th to 7^th, from September 2006 to September 2007 and is currently 5^th. Facebook is also considered as the most popular site for several English-speaking countries.

There are several ways a company can market on Facebook; The Facebook Marketing Toolbox: 100 Tools and Tips to Tap the Facebook Customer Base listed all possible ways to use Facebook as an advertising platform.

Facebook can be a possible means to market De La Salle- Canlubang. The main focus of our emarketing plan is to intensify awareness and exposure of DLSC. Having a profile in Facebook can be an opportunity to create brand for DLSC. Also we can join a network, create blogs and share information to them.  Another interesting feature of Facebook is the newsfeed, depending on the setting of the members and our will-be-contacts in Facebook; we can advertise and inform them the activities inside DLSC.  Facebook can be included in the Messaging and Digital Awareness Plan for DLSC.

However in the Philippines based on the Young Filipino Internet User Report 2007 of the Digital Filipino, Friendster is still the most popular networking site for young Filipino and other age demograhics, which are the main target of DLSC for the college. Though Facebook really has useful and designed applications for marketers, it is more feasible to market DLSC in Friendster rather than in Facebook.

Same with Facebook as a social networking site, Friendster has also numbers of application that can be used to market the school. We can create mash-up marketing on Friendster; we can put together contents about the DLSC like blogs and videos. Friendster also has great level of customization; we can customize the url of DLSC profile and also incorporate chat rooms to start communication among the visitors of the site/profile. By creating blogs with appropriate tags and actively using the site to increase the number of contacts and share information search engine ranking of De La Salle Canlubang can increase.

Reference:http://en.wikipedia.org/wiki/Facebook