The product that was given to us to have a marketing plan is De La Salle – Canlubang. Being in this school for the past 4 years make me very familiar with it, and I know almost the ins and outs of the school. I enrolled in this school not because I had no choice, and it was near the vicinity of my house but because of the name and the environment that it has. I did not know what De La Salle – Canlubang was before, but when my father told me that there was a site in Binan that was owned by De La Salle, I did not argue anymore when he told me I was to enroll here. Besides, this was a place wherein I know I can relax and at the same time take time to know what my real capabilities are.
But, not everyone knows what the fun of my experience is in De La Salle – Canlubang, because one has to be in this institution in order to experience the joy and the challenge this school brings. I always believed that all La Salle schools are one of the same and are equally good with one another. It may have its flaws or achievements but all in all we are all Lasallians.
In Facebook, I am to market La Salle – Canlubang because I know that there are many students in this social networking site, and that there are many parents as well who would be interested in knowing new information in case they are in need of a new school for their children, or if not they can refer it to their colleagues and friends. It is always about the word of mouth that matters, and it is in Facebook that this word of mouth will happen.
The role of marketing La Salle in Facebook would be in messaging and in viral aspects. In messaging it would target the blogs, and the profile of De La Salle – Canlubang. In virally, in the plan there would be videos, pictures, and links as to market the school thoroughly.
I specifically want to use the Profile Page, as a tool in which to market La Salle. This is because, when people see a well written and well executed profile they will be encouraged to read more, and look more of the topic that was presented unto them. There would be a profile especially made for De La Salle – Canlubang that would showcase all that it has to offer, and the info on how to reach them, as well as directions how to get there.
The search engine would improve because Facebook is a generated site that is always most of the time on top of the websites in search in the engines, so no wonder if there would be higher ranks when De La Salle – Canlubang is marketed in Facebook.
De La Salle Canlubang site : http://www.canlubang.dlsu.edu.ph/
