I had been a member of Facebook© just recently, because I never really knew that there was marketing power that can be entailed in this site. From my first impression, even before I became a member was that it was just a typical site that would connect me with friends, and friends of my friends and just be a normal social networking site like Friendster™. Good thing that in my E-marketing class I was introduced by my professor to actually engage myself into something interactive by joining this useful website. This site is very useful to use especially that I gained instant friends upon registration, and it made my use of it very friendly and flexible. Everything is laid upon me, and I have nothing to do but rest and enjoy.
De La Salle – Canlubang is a university that enhances the capabilities of its students in order for these individuals to reach their full potential. As a school these are their main objectives, and these are what their ideals are.
“De La Salle Canlubang (DLSC) is a member-institution of De La Salle Philippines. and the world-wide system of Catholic institutions inspired by the charism of its founder, St. John Baptist de La Salle. DLSC is the first campus in the country to incorporate a science-oriented curriculum throughout all levels of its academic programs.”
Currently, La Salle – Canlubang is a growing institution that has been in the industry for 6 years now. As a young institution, they have difficulties acquiring students every year because of their traditional marketing strategies. They have been trying very hard to market the school to parents not only of the Laguna area, but also to other parents. Unfortunately, they have only half succeeded because they have not reached the maximum students that they are targeting. This school is hungry for more students but lack the channels that they can market in.
This is why I have the answer to their dilemmas. This is a site called,
Facebook©.
Facebook© is a vital place to market De La Salle – Canlubang. Good statement, but the big question is, WHY?
Viral Marketing is the answer to all the needs of the school in order for parents to be aware of the school, and let their children enroll there. If the parents see the ambience, feel the encouragement from the video, then there would be more brand awareness for the school.
I would put photos of De La Salle - Canlubang and also I would post a viral video that everyone could possibly see, and make sure that awareness is properly tickled.
If there would be more visits to the site, then there would be higher ranking on the search engine. The clicks are always important when it comes to the advertsing, and marketing of products. This makes sure that there really are people that visit the site and see to it that there is interaction. I would make sure that people would not only visit and see but also interact with what is handed upon them.
