You can earn two (2) points again by contributing a quiz question with a valid answer and a reference page number. The topics will be those in Chapters 11-14 of Wertime and Fenwick and the deadline for earning points is Monday 11 August.
There are two conditons this time. First, the question pertains to a chapter other than what your group reportd on. Second, the question must be a mutiple choice qustion with at least four (4) choices.
Good luck!
Keywords: quiz, student-generated
Comments
1. Which of the following should not be considered in building partivipant's interaction and contribution?
a) Channel Mix and Creative Concept
b) Content Outline (Company Provided)
c) Content Outline (Consumer -Created)
d) Competitive Differentiation
Answer: d) Competitive Differentiation
Reference: p.306
1. Multiple Choice:
Which messaging principle stated that you should only send messages to participants after they have indicated a desire or willingness to receive those messages?
a. purpose of the messaging
b. segmentation
c. opted-in (Answer! Ref p.333)
d. frequency
2. Multiple Choice:
What are the elements that act as the glue between your digital channels?
a. Content integration
b. Digital Unifiers (Answer! Ref p.354)
c. Physical digital channels integration
d. Traditional Media
A key part of being on-brand is to reflect the tone of your brand. Your digital creative concepts should have the following except:
a) wit
b) human touch
c) creativity
d) intimacy
Answer: c) creativity
Reference: p. 317
Question #1
What do you call the data gleaned indirectly by studying participants' actions?
a. Behavioral data
b. Participant - provided data
c. Permission data
d. Personalization data
Answer: A. Behavioral data (Ref p.363)
Question #2
Which of the following Digimarketing benefits is false?
a. Direct dialogues with consumers via digital channels yield more and better information about consumer needs and preferences.
b. Digital channels generate more information.
c. Analytics and optimization increase latency and inffediencies in marketing programs.
d. The engagement of consumers as participants provides a powerful way to harness brand enthusiasm
Answer: C. Analytics and optimization increase latency and inefficiencies in marketing programs.
(Ref p.383)
Question 1:
Which is not part of the 10 deadly sins of digimarketing?
a. omitting search
b. going for gimmicks
c. spamming
d. short registrations
Answer: d. short registrations
Reference: page 386
Question 2:
Which optimization technique aims to tailor your messaging to match the behavior of the participants flowing to you?
a. site optimization
b. search engine optimization
c. behavioral targetting
d. campaign performance optimization
Answer: c. behavioral targetting
Reference: page 381
1. Which one of the following is not part of the Three Essentials of Digital Influence?
a. Speed
b. Conversational Tone
c. Transparency
d. Originality
Answer: d. Originality
Reference: page 343 - 344
2. _____ _______ is the first section of the participant print that contains basic information about the customer. This may include the customer’s demographics, transactional behavior, or their response rates to previous promotions.
a. General Profile
b. Serial Profile
c. Market Profile
d. Psychological Profile
Answer: a. General Profile
Reference: page 293
Question: It is an outline of the main content types that must be supplied to support a platform proposition.
a. outline
b.content outline
c.prompts & promotions
d.creative concept
e.none of the above
Answer: b. content outline (ref: p. 319)
Q: It is the term being used to describe compensation schemes for new media, which are based upon specific results. It is also used to describe the use of technology, and real-time data, to analyze and optimize performance.
a. Viral Marketing
b. Analytics
c. Digimarketing
d. Performance Marketing
e. none of the above
A: d. Performance Marketing (ref: p. 377)
1. Completion
__________ always begis with the consumer or customer.
Answer: Good Marketing
Reference: p. 292
2. Multiple choice
The following are number of broad areas that you might consider as you set goals except:
a. Price
b. Brand Exposure
c. Sales
d. Activation
Answer: a. Price
Reference: p.301
1. Multiple choice
The following are the key elements of a participant print except
a. General Profile
b. Digital Profile
c. Content Profile
d. Individual Profile
Answer: c. Content Profile
Reference: p. 293
2. Multiple choice
Which phase of the digimarketing planning framework requires a participant print as an output
a. Phase 1
b. Phase 2
c. Phase 3
d. Phase 4
Answer: a. Phase 1
Reference: p.291
1) Which of the following was not part of developing a channel mix plan
a. Channel Insights
b. Participant Journey
c. Channel Metrics
d. Market Application
Answer: d. market applicatoin (ref. p.312)
2) _____ It starts with identifying exactly which data you will need and how you will use it.
a. Permision Data
b. Data Accuracy
c. Key Data Set
d. Data Collection Mechanisms
Answer: c. key data set (ref. p.364)
a. content type
b. tools
c. prompts and promotions
d. linkage to platform proposition
e. none of the above
A: e. none of the above (Ref. pages 324-326)
Q: It is the process which involves some important decisions about which digital channels you will use to engage your participants.
a. channel mix plan
b. creative concept
c. prompts and promotions
d. digital awareness plan
A: a. channel mix plan (Ref. page 311)
Question 1:
These are some key things you should keep in mind to ensure transparency, except:
a.) Disclose conflicts of interest at once. If you don't, people will find out anyway.
b.) Be prepared to answer all questions posed to you, particularly the thorny ones, since answering a tough question well wins the most respect.
c.) Censorship works in the digital democracy, Attempt to delete criticism from your digital interaction with consumers. If you don't, they will simply generate more.
d.) Engage critics and try to understand their viewpoint. If they have genuine complaints, you must admit them and fix them. If there is a misunderstanding or misinformation, you must correct it.
Answer: c.) Censorship works in the digital democracy, Attempt to delete criticism from your digital interaction with consumers. If you don't, they will simply generate more.
Reference page: page 344-345
a. creative concept
b. functionality
c. reflective of the brand
d. none of the above
A: b. functionality (Ref. page 317)
Q: It is a simple way to track you overall success in the optimization plan
a. evaluation system
b. content monitoring
c. scorecard system
d. none of the above
A: c. scorecard system (Ref. page 382)
Multiple Choice
1. Data plan will inform many aspects of overall DigiMarketing Plan and along with Participant Print it is likely to be one of the most used portions of Digimarketing Plan. All the followings should be considered in creating a Data Plan except for one. Which one is not like the other three?
A. Key Data Set
B. Data Accuracy
C. Data Pivacy
D. Behavioral Data (Ref. page 364)
2. Digital Platform Proposition is a clear, written description of a sustained direction for your Digital Platform. It is needed to articulate why people should engage with you, via your platform on regular basis. What is/are the key element/s to consider before writing a Digital Platform Proposition?
A. Competitive Differentiation
B. Market Application
C. Where Technology Fits In
D. Personalization
E. All of the Above (Ref. Page 307-309)