This video is about helloworld, a digital solutions provider. The video pertains to the digital usage habits of people, the usage habits of the customers of helloworld to be specific. This means that their usage also includes the use of email. This video illustrates the digital usage habbits of the customers of helloworld.
2. Platform Proposition
This video is about salesforce.com's call on the subject of delivering software and IT platform functions as a service. This demostrates the topic of digital platform proposition by differentiating the results if you can position yourself (as a vendor) from a small or medium business segment of the market to on-demand delivery.
3. Channel Mix and Creative Concept
This video highlights how weblogs evolved to what it is today. It also defines the meaning of blog and what is its importance to its readers. This video illustrates the potential of blogs as a part of a channel mix plan. Becasue more and more people blog, it has lots of potential to be a part of a channel mix plan.
4. Content Outline (company provided)
This video is about the Zune launch for Microsoft. It pertains to the content that Microsoft has created (a video) that made alot of responses.
5. Content Outline (consumer-created)
This is a video about the user managed content from IBM. IBM has partnered with a company (Casero) to develop a digital solution in which consumer created content is its main purpose.
6. Messaging and Viral Plan
This video has already been shown to the class by Prof. Duremdes and its about the advantages and benefits of viral marketing in which the example used was selling soap, using viral marketing.
7. Digital Awareness Plan
This video is about the digital awareness happening in UK. It is said that in 2011, everyone in Anglia who uses conventional TV will be switching to digital TV.This video actually is a way for Digital UK to promote awareness of this change that is going to happen soon.
8. Digital Influence Plan
This video is an interview of John Bell as he discuss digital influnce that is happening within and outside the company. He mentioned what they did to induce digital influence.
9. Channel Unification Plan
As said in the book DigiMarketing, under the topic Channel unification, a good example of content integration is this video in which car maker Volvo tied up with the movie Pirates of the Caribbean - World's End. In keeping with the movie theme, Volvo created a treasure chest full of gold, plus a new Volvo car. The connection to the Volvo platform was "Volvo is the onlu car safe enough to drive the gold home in"
10.Data Plan
This video shows you how to create an opt-in form for our website. The second part of this video shows you how you can insert the opt-in form you made to you website. According to the DigiMarketing book, permission data is the essential information you will need to maintain a dialogue with your participants, thus making an opt-in form for your website is crucial.
11. Analytics Plan
This video shows the importance of KPI's and relationship of KPI's with the goals that you set. In the Digimarketing book, KPI's determines the things which you need to measure. KPI's also reflect the goals you have set earlier.
12. Optimization Plan
This video shows the top 20 SEO tools and how it can help your site become more search engine friendly. SEO is under the Optimization plan in the last part of the eMarketing plan.
Keywords: e-marketing plan, eMarketing plan, extra points, marketing plan
Posted by DLSC eMarket 2008 - Carlos
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Marketing on social networks became a trend for marketers. Social networking sites becoming the new media platform as it become the new media channel for distribution of content. Different features and application of social networking site becomes a tool for marketers.
Facebook is the most talked about social networking site globally. According to comScore, Facebook is the leading social networking site based on monthly unique visitors overtaken MySpace in April 2008 and attracted 132.1 million unique visitors in June 2008 compare to 117.6 million of MySpace. According to Alexa, in terms of the worldwide web traffic, Facebook’s ranking among all websites increased from 60th to 7th, from September 2006 to September 2007 and is currently 5th. Facebook is also considered as the most popular site for several English-speaking countries.
Facebook can be a possible means to market De La Salle- Canlubang. The main focus of our emarketing plan is to intensify awareness and exposure of DLSC. Having a profile in Facebook can be an opportunity to create brand for DLSC. Also we can join a network, create blogs and share information to them. Another interesting feature of Facebook is the newsfeed, depending on the setting of the members and our will-be-contacts in Facebook; we can advertise and inform them the activities inside DLSC. Facebook can be included in the Messaging and Digital Awareness Plan for DLSC.
However in the Philippines based on the Young Filipino Internet User Report 2007of the Digital Filipino, Friendster is still the most popular networking site for young Filipino and other age demograhics, which are the main target of DLSC for the college. Though Facebook really has useful and designed applications for marketers, it is more feasible to market DLSC in Friendster rather than in Facebook.
Same with Facebook as a social networking site, Friendster has also numbers of application that can be used to market the school. We can create mash-up marketing on Friendster; we can put together contents about the DLSC like blogs and videos. Friendster also has great level of customization; we can customize the url of DLSC profile and also incorporate chat rooms to start communication among the visitors of the site/profile. By creating blogs with appropriate tags and actively using the site to increase the number of contacts and share information search engine ranking of De La Salle Canlubang can increase.
Social networks like Facebook or Friendster connect people at very low cost; this can be beneficial for our client Cellebrite by expanding their contact base. We can also use these social networks as a conduit to improve our client’s customer relationship. In addition, the most direct use for social networks in are marketing plan is by advertising in the form of banners and text ads.Also, by using these social networking sites we can create virtual communities for individuals who work or own business related to mobile devices. By doing this we will be able to provide these individuals a place to where they can share and interact with other likeminded individuals. They can also post their own user generated content in the form of blogs, pictures, slide shows and videos. Moreover, by using social networks we improve the ability of our clients to improve themselves, by giving them a place where they could learn or share knowledge about their particular field (Mobile Devices).
Social Networking Features We Could Use (Facebook):
First and foremost, we will make a respectable profile page for are social networking page as most users browse this pages when they are looking for someone or something of interest. Second, would be the creation of facebook pages I choose this option instead of groups just to ensure that the account can handle a large amount of clients that might be interested to with the Cellebrite facebook account. Finally, we would also probably use the notes and features of these social networks to improve the content they are able to view from our social networking page.
Improving Search Engine Ranking:
In the future, we could improve our client’s web page ranking by buying key phrases in yahoo search such as “Mobile devices business tools”, “Mobile devices accessories”, and “Mobile devices storage device” by doing this we could increase traffic to our site by increasing the likelihood of our client website will be at first few pages of a search result.
For more information about our client Cellebrite and their UME device, please visit http://www.cellebrite.com/.
Using Facebook/Friendster, our group could market Copylandia by blogging/forums about the experiences encountered with their products and services. We plan to add notes in Facebook about Copylandia so participants can view it. It may also give product knowledge to Copylandia's products. These notes will also contain links to Copylandia's website.
It will serve as a channel in which users would have broader webpages to choose from. The seach engine ranking of the webpages of Copylandia would increase because of the additional websites from the search engine result page. Keywords (such as multifunction copiers, digital duplicators and etc.) will be used in blogging to effectively appear on the seach engine result page.
By having the blogs in Facebook/Friendster, traffic on Copylandia's website will increase. It could increase the company's brand awareness and promotions. Consumers would also be able to interact and participate with forums. These efforts will improve Copylandia's search engine ranking of webpages by increasing the options of participants to view pages about the company products.
Posted by DLSC eMarket 2008 - Patricia May Ocampo
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The product that was given to us to have a marketing plan is De La Salle – Canlubang. Being in this school for the past 4 years make me very familiar with it, and I know almost the ins and outs of the school. I enrolled in this school not because I had no choice, and it was near the vicinity of my house but because of the name and the environment that it has. I did not know what De La Salle – Canlubang was before, but when my father told me that there was a site in Binan that was owned by De La Salle, I did not argue anymore when he told me I was to enroll here. Besides, this was a place wherein I know I can relax and at the same time take time to know what my real capabilities are.
But, not everyone knows what the fun of my experience is in De La Salle – Canlubang, because one has to be in this institution in order to experience the joy and the challenge this school brings. I always believed that all La Salle schools are one of the same and are equally good with one another. It may have its flaws or achievements but all in all we are all Lasallians.
In Facebook, I am to market La Salle – Canlubang because I know that there are many students in this social networking site, and that there are many parents as well who would be interested in knowing new information in case they are in need of a new school for their children, or if not they can refer it to their colleagues and friends. It is always about the word of mouth that matters, and it is in Facebook that this word of mouth will happen.
The role of marketing La Salle in Facebook would be in messaging and in viral aspects. In messaging it would target the blogs, and the profile of De La Salle – Canlubang. In virally, in the plan there would be videos, pictures, and links as to market the school thoroughly.
I specifically want to use the Profile Page, as a tool in which to market La Salle. This is because, when people see a well written and well executed profile they will be encouraged to read more, and look more of the topic that was presented unto them.There would be a profile especially made for De La Salle – Canlubang that would showcase all that it has to offer, and the info on how to reach them, as well as directions how to get there.
The search engine would improve because Facebook is a generated site that is always most of the time on top of the websites in search in the engines, so no wonder if there would be higher ranks when De La Salle – Canlubang is marketed in Facebook.
De La Salle – Canlubang is a university that enhances the capabilities of its students in order for these individuals to reach their full potential. As a school these are their main objectives, and these are what their ideals are.
“De La Salle Canlubang (DLSC) is a member-institution of De La Salle Philippines. and the world-wide system of Catholic institutions inspired by the charism of its founder, St. John Baptist de La Salle. DLSC is the first campus in the country to incorporate a science-oriented curriculum throughout all levels of its academic programs.”
Currently, La Salle – Canlubang is a growing institution that has been in the industry for 6 years now. As a young institution, they have difficulties acquiring students every year because of their traditional marketing strategies. They have been trying very hard to market the school to parents not only of the Laguna area, but also to other parents. Unfortunately, they have only half succeeded because they have not reached the maximum students that they are targeting. This school is hungry for more students but lack the channels that they can market in.
This is why I have the answer to their dilemmas. This is a site called,
Viral Marketing is the answer to all the needs of the school in order for parents to be aware of the school, and let their children enroll there. If the parents see the ambience, feel the encouragement from the video, then there would be more brand awareness for the school.
I would put photos of De La Salle -Canlubang and also I would post a viral video that everyone could possibly see, and make sure that awareness is properly tickled.
If there would be more visits to the site, then there would be higher ranking on the search engine. The clicks are always important when it comes to the advertsing, and marketing of products. This makes sure that there really are people that visit the site and see to it that there is interaction. I would make sure that people would not only visit and see but also interact with what is handed upon them.
Facebook is a great online resource to help a “starting” to be “big time”. It is hard to be known in this world, meaning if you are not known your credibility is low in result low marketing strategy. One example is the De La Salle University – Canlubang (DLSC). The University have a lots of wonderful characteristics compared to other universities or colleges. But because of its location, marketing the university is a hard task. One way to market DLSC is through viral marketing. Which Facebook is a great pick because of its high popularity rate to people.
Facebook can help the marketing strategy of DLSC by uploading pictures of the beautiful places around the university and of course the University. In this way, no “huge” amount of budget will be needed because it is free. With the help of facebook in marketing DLSC, and up-to-date pictures and having a group in that social network, this will increase the chances by which people will be intrigue about the university and with correct “convincing powers” parents or students might chose DLSC for them to pursue their studies in DLSC.
If these two entities (DLSC and Facebook) can blend together as one, marketing DLSC to the public, with correct constraints and parameters to whom (the target) the advertisement will be sent. De La Salle – Canlubang will be on the top in no time. Especially that DLSC is just starting its campaign to be known to people and with low budget for marketing, Facebook will be great tool for marketing.
For more detailed information how facebook can help marketing strategy:
Why should i market using Facebook? Well some of us might ask this question. Generally, to users who don't have a Facebook account yet nor doesn't know what Facebook is, keep on reading...for people who have an account and explored quite a bit about Facebook, the answer is quite simple... Networking. Yes you got it right, the answer is networking, and no other Social Networking Site at present can match Facebook's networking power. They seem to have developed and really spent sometime creating a powerful yet very user-friendly site. As soon as I entered Facebook, I was pretty amazed with the interface it has developed for you to easily find people you might know. By also using some information you give like schools you attended, it can generate a list of people whom also attended the same school making your search easier.
The role of Facebook in our emarketing plan will be more of marketing our chosen product/service. Facebook will serve as a channel where we can market, in our case De La Salle-Canlubang. The power of connectivity using Facebook and the growing population of the school may trigger more people to actually know more about the school and what can it do for you. There is no better way to make people know about a product or service through online interactions using Facebook, or the traditional yet very effective word-of-mouth marketing.
Some mechanisms that can be used to market DLSC in Facebook are messages, photos, blog, and groups. First stop messages, we can market DLSC by sending messages to our friends in Facebook. In a survey I saw recently, people would actually trust referrals as a source of information. By sending messages to your friends, there is a high possibility that they give you feedback. Next are photos, what better way to support your messages or blogs by using photos. A photo of the school or campus life in DLSC strengthens product information of your customers. Blogging also helps a lot in letting people know about DLSC, you can also get comments from people who read your post and gain some insights on some future improvements you can initiate for better marketing. and last is Groups, making a DLSC group account can serve as the official homepage of DLSC homepage in Facebook. Combining the last three mechanisms plus a "group page" can really help in letting people interact, learn, and know more about the school.
Marketing DLSC in Facebook can really have a huge effect, especially if there are more and more people viewing and interacting within the De La Salle Canlubang community in Facebook. In my opinion, it can at most make it around rank 1-5 of the first page and at least part of the first page of the search results you get from Yahoo or from Google. Making search results higher also increases the chance of a parent willing to enroll his/her son/daughter in a La Salle School.
The user base of Facebook covers a variety of segments, age bracket or generation. Compared to other social networking sites, Facebook has the more capability to engage not only the youth and young professionals but also the adults and other professionals. This diversity in user base serves as an opportunity to marketers and advertisers to establish or increase brand awareness. Social networking is a good channel to determine the preferences of different people, hence, giving the marketers a notion on who among the users will be their target.
Below is a video that talks about how marketing in facebook is effective.
Facebook is equipped with a mass of viral channels to virally spread the message you want deliver and creatively reach you target audience. Let us take for example the case of De La Salle University – Canlubang. By using Facebook as a channel for marketing, information about the school will easily be disseminated. Initial involved members will most probably be the current students of DLSC until information will flow through their series of friends.
The following mechanisms in Facebook can be used to implement marketing:
Mechanism/Tool
Role
Groups
Central place for current students, teachers/professors and staffs. So as to the prospect customers.
Create significant conversations regarding the endeavors in the school
Provide necessary information that can supply the curiosity of people who are still unaware of DLS-Canlubang
Invitation to other friends that might be interested to know more of the school
Notes and photos
Sharing of blog posts that will reflect the life in DLS-Canlubang
Posting and sharing of photos of the DLSCs campus, facilities, events and people involved in the school
Messages
Invitation to students and parents that is covered by the target market
Invitation with regards to the events in the school that allows outside participation
Shared/posted items
Promote the De La Salle University – Canlubang group in facebook as well as the events, photos and blog
If these mechanisms were put into action, brand awareness campaign of De La Salle – Canlubang will be intensify due to viral marketing. But since the school is just a local based establishment, members and targets must be carefully monitored and controlled to avoid delivery of information that is irrelevant to other people.
What would be its role in the overall eMarketing plan?
What specific mechanisms in Facebook do you plan to use?
How would you improve the search engine ranking of copylandia?
First Fact:
“A large number of surveys and studies have been conducted around Facebook - some with interesting results. For instance, according to an internal September 2005 survey, approximately 85% of the students in the supported colleges had a Facebook account, with 60% of them logging in daily. A survey conducted by Student Monitor revealed Facebook was the most “in” thing after the iPod IPod and tying with beer, and comScore Media Metrix discovered users spend approximately 20 minutes everyday on Facebook. Another 2005 survey said 90% of all undergraduates in the U.S. use either Facebook or MySpace regularly, and a detailed questionnaire analysis by Chris Roberts revealed that 76.2% never click on its ads. Perhaps the most amazing statistic of all may be that Facebook is the 7th most trafficked site in the U.S.” (Yadav, 2006)
Second Fact:
“For users, Facebook’s core service is completely free and ad-supported. In fact, in August 2006 Facebook signed a three year deal with Microsoft to provide and sell ads on their site in return for a revenue split. The deal followed an announcement from Facebook’s direct competitor MySpace who signed a similar deal with Google. The youthful demographic that both the services attract is highly prized amongst advertisers and should return a good amount of revenue for both the services to stay alive - and profit. Another deal which made news in July was Facebook’s agreement with Apple to give away 10 million free iTunes samplers to Facebook users. A deal has also been signed to provide Facebook credit cards.” (Yadav, 2006)
Third Fact:
“Never before has a social platform emerged that combines the authenticity of Facebook’s culture with the raw power of Facebook’s multitude of viral channels to offer such an unprecedented marketing opportunity.” (Smith, 2007)
My insights:
As a business administration student, I was taught of the importance of advertising. Advertising helps to keep the consumers informed about whatever new products or services are available in the market at their disposal. It helps to spread awareness about products or services that are of some use to consumer and potential buyers.
Facebook is a very powerful advertising tool and it would help an overall emarketing plan. Facebook connects us to people and allows us to share unlimited amounts of information with other people. This makes it easy to market products and inform people of services rendered in the internet.
Combined with unlimited connection and information sharing with people is facebooks special innovative application sharing. This lets users share games and simple application with friends and other people. In my facebook experience, this is the social network’s feature that has captured my attention the most. I have played games and shared application with other people. This has become a very effective viral marketing tool. I believe that with the help of this tool, marketers would be able to easily and effectively advertise their products to a whole lot of people.
To make advertising effective, marketers should be able to increase the search engine ranking of your own product or service. This means that when you type a keyword related to your product, it should show sites and links that lead people to the product.
This can be done in a number of ways.
The first is blogging. My professor explained to me during a project planning that blogging increases search engine ranking. He explained that there are people in the internet called “spiders” that increase the ranking of WebPages when they see that a particular topic is blogged about repetitively.
The second way is submitting keywords and links to online directories. This can increase the ranking of sites because online directories play a big role in search engines such as google and yahoo when it comes to ranking.
My facebook experience has truly been an informative learning experience. Its viral capability is invaluable to marketers. It is a social networking blogging site that will be an important part of our overall emarketing plan and will prove to be a very useful tool in the future as we students develop into young managers and entrepreneurs.
References: (click on hyperlink to explore reference)
