Christopher D. Sessums :: Blog :: The Edublogs Dilemma: The Cost of Freedom

I like to consider myself a liberal-minded person, open to various perspectives and points of view quite different than my own. With this premise in mind, I want to share a situation which I am having great difficulty wrapping my head around.

As part of my course on integrating technology into the secondary curriculum, I have students create learning logs as a way of introducing them to weblogs and their many uses. I gave students an opportunity to pick from a number of free, online weblogging applications. Several of my students chose to host their learning logs using Edublogs which seemed at the time to be a reasonable solution.

As I was reading through students weblogs I found links embedded in their content that seemed rather odd. For example one student mentioned the word "energy" in her blog entry and I found a pop-up link directing me to Exxon/Mobile. Hmmm? I thought and I read on. This same student also mentioned "college" in her entry wherein a hyperlink associated with the University of Phoenix popped up. I found this rather odd, since the student was currently enrolled here at the University of Florida. I left a comment on her site asking her why she chose these odd links, only to find that when I returned to her content, the links had disappeared.

I checked my other student learning logs in Edublogs and found a similar pattern. It then dawned on me that these links were being added to their content without their notice.

I quickly dashed a note to Mr. James Farmer, the CEO of Edublogs, asking what was going on here. Were these hyperlinks intentionally being embedded? Was there a disclaimer that users of this free site signed acknowledging that hyperlinks to different advertisements would be embedded in their content? What was going on?

I never heard back from Mr. Farmer, so I decided to go see what information I could find about this situation on the Edublogs site. I found a forum discussion where several Edublogs users were concerned about this practice.

Here is a sample of what they said:

I was updating one of my blogsites this weekend. I noticed that when I changed the theme "ContentLinks" ads started randomly appearing. I cannot have this on my school's blogs. I changed the theme back to "Borderline Chaos" which doesn't appear to have the pop-ups. Is this a feature on all themes now? Is there a way to turn it off? If I become a supporter, would this feature be removed?

I also noticed this issue. I'm using the "Blue Moon" theme. I will try changing my theme. If this is a new edublogs policy, there should have been some notice ahead of time. This is unacceptable for a school blog and I am quite offended by having these ads forced uppon us! Edublogs, do you have an answer??

Content Links in the middle of my posts which include unauthorized advertisements is unacceptable. One of the reasons I moved my blog to Edublogs was to avoid ads in my blog, and this is even worse than Adsense found off to the side which people can easily ignore. Please remove these or let us know if they are here to stay, I will move my blog to another more school friendly blog host if thats the case.

These comments were made 5 months ago when this new "feature" was turned on. They mostly continue in this vein from a handful of the hundreds of Edublogs users. Mr. Farmer offered this response to the situation within the forum as follows:

Apologies for this, it was a bug in our system and should be fixed now, we have been experimenting with (extremely occasional) advertising in order to support Edublogs and you can find more information here: http://edublogs.org/forums/topic.php?id=5303&replies=3

It should be fixed up now.

Cheers, James

The link then takes you to another forum post which is dated "8 months ago" which suggests that this feature was in the works longer than Edublogs users were aware:

Andrew and I have been giving Edublogs and revenue some serious thought of late.

In particular we've been trying to figure out how we can best support the growth and development of the site - both in numbers of users and in terms of functionality (we've got much bigger plans than the forums up our sleeves).

We're thinking about the costs of servers and of development and support staff.

As you know, we've got Edublogs Campus - but as you may not know, it's actually a really competitively priced product... for the amount of support, development and server space it occupies it doesn't really pay for more than itself.

So, we tried the 'Supporter' route and while we've had some great feedback from a lot of people on this and quite a few of you signed up it's not coming anywhere close to paying the hosting bills at the moment.

For example, our monthly hosting costs are around $3.5K, 'Supporter' is $25 (annually) and we've had about 30 - 40 people sign up for it.

I know that improving it still further will assist... but you can see where I'm getting at.

So, we're considering trying out some adsense, in the same way that wp.com do it.

What this would mean would be that:

- You would never see any ads
- Your students would never see any ads
- Your regular readers would never see any ads
- There wouldn't be any ads in feed readers
- Noone who has bookmarked you or types in your URL would see any ads
- No logged in Edublogs users would ever see any ads

In fact, very few people would see ads at all, but enough search engine visitors might in order to help us cover the bills and continue to grow and develop Edublogs.

And (and this makes us very different to wp.com) if you are an Edublogs Supporter there would never be any ads on your site ever.

And of course no Campus sites would have ads either.

I have to be honest, I was first very opposed to the concept (as you might have guessed!) but something I've figured out over the last few months of talking about it to people online and face to face is that not many people actually care.

I have never, for example, heard of a user saying that they don't want to use wp.com because of their ads, or that they'd choose Edublogs over wp.com based on their ad policy (that I mentioned above).

Also, our idea with this is that we try it out temporarily and if it doesn't work out or upsets people too much - we'll look into other approaches.

But at this time we'd love to hear your thoughts, so please, um, let us hear your thoughts below :)

Cheers, James

While Mr. Farmer offers a cogent explanation for the need for revenue to support free, online hosting of Edublogs, he never says anything about embedding advertisements in user created content. I am not opposed to advertisements on free online applications. However, there is a big difference between placing an advertisement on a free site and placing an advertisement in the user's content. Huge difference. Major fucking difference. By doing such, Edublogs has crossed a line that is highly unethical in terms of having user's unknowingly endorse corporations or advertising content within content they have generated. Again, having a widget or a sidebar filled with advertising content is one thing; embedding advertisements in user generated content is another. The differences are not in the same ball park, not in the same area code, not in the same hemisphere.

What makes matters a tad worse is the defensive posture assumed by Edublogs and "drmike -- Volunteer Support Guru." They seem to be missing the point. Very few users are complaining about adverts. What users are concerned about is the way in which this situation is being managed. Since "drmike" is an anonymous unpaid professional, I suppose... you get what you pay for. You might think with the new advertising revenue being generated by Edublogs, they could afford to hire a less cynical customer relations person.

While I am not a legal scholar, I have requested legal counselors to consider this situation and will be reporting on their findings in the near future. I am not sure how "in-line" advertising in this manner will lead to better service for users, nor are users given any indication of what these services might be.

Overall I am quite perplexed by this situation. My students using Edublogs report feeling violated and that their content is being mis-represented by the hosting service. Myself and my students are clearly okay with advertiser-supported services. What we do not like is having words or brands put in our mouths that we have not chosen to support. Legally, in certain circumstances, this action is close to vilification or libel and it should not be tolerated by any user of any free service unless you have legally agreed to allow the host to do so.

While I am clearly late to this discussion, I am angry at myself for not looking into this before recommending it to my students. There are many free sites used by my class that advertise, but none, zero, zilch, nada, that embed advertisements in the content created by us, the users. And why haven't other free applications done this? I can only guess it was for legal and ethical reasons loosely considered by the Edublogs administration.

More to come...

 

Image from here and here