This is the first advertisement I have seen promoting a professional social network.
It's purpose seems relatively clear: attract more members, make potential clients aware of such networks.
It's style is humorous, irreverant, tending towards the vulgar, as the narrative indirectly makes light of what it's like working in the advertising arts field. It's not clear, however, if this professional network is virtual or face-to-face.
The value proposal seems to be connected to alerting members, potential members, and advertising clients of a "space' where creative advertising types can assemble, share, collaborate, and reflect--i.e., those things that networks are capable of producing and sustaining.
What would an edublogger network ad look like? Hmmmm...
Thoughts?
Keywords: advertising, community of practice, networks, professional development
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