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Christopher D. Sessums :: Blog :: Podcasts as marketing tools

September 16, 2005

Drexel University in Philadelphia has introduced a series of brief podcasts "designed to address the unique issues and circumstances that new online students encounter and to offer advice on successfully earning a degree online."

Am curious to see how students respond to these.

The article does not mention if the casts and their impact will be evaluated (typical researcher question, huh?).

I have to admit a growing fondness for certain podcasts, that is, one's where I find the subject or speaker personally interesting.

When the topic is a bit too didactic, as in "Earning your college degree online," I think I might have trouble paying attention....

I do applaud Drexel's initiative. The cast I listened to sounds a bit like an infomercial, but from an administrative perspective, it could have the potential to be a great marketing/recruiting device.

Keywords: podcasts

Posted by Christopher D. Sessums

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