Here are two videos (each less than a minute long) from the Ad Council designed to bring attention to the effects of cyberbullying. I apologize if these are reposts.
What I like about these ads is their directness: the script and images are designed to make an impact on the audience quickly and the message is clear: words can be powerful and hurtful-- bullying hurts -- think about the impact it can have on others.
The ads don't tell you to do anything but to think for a moment how a certain behavior can cause a pain for others. The message is about prevention and not locking up computers or banning children from participating in online social networks.
Other cyberbullying resources
While on the subject, I've compiled a few links to online cyberbullying resources. Again, the relationship between our understanding of the potential of Read/Write technologies and how we educate parents and students will ultimately impact how computers will be used and funded in schools. We as educators need to be sure we know how to handle bullying situations and how to show parents and administrators how we are handling them.
Cyberbully401 -- What is Cyberbullying? and Other Resources
Stop Bullying Now! -- What Can Adults Do?
Center for the Safe and Responsible Internet Use -- Mobilizing educators, parents, students, and others to combat online social aggression
Kansas Safe Schools Resource Center -- Links to educational sites promoting Internet safety materials
Cyberbullying: Legal Issues -- The legal role of schools in dealing with cyberbullying cases.
Demystifying and Deescalating Cyber Bullying in the Schools: A Resource Guide for Cousnelors, Educators, and Parents (pdf) -- terminology, policies, procedures, interventions, and more.
STOP cyberbullying -- Why do kids bully?
Keywords: Ad Council, advertising, classroom 2.0, computing, cyberbullying, Internet, learning, PSA, public service announcements, Read/Write Web, safety, school, school 2.0, teaching, video, YouTube






Comments
Hi,
Great article!!
I am the Regional Office of Education's Internet Safety Coordinator. For the past 3 years, I have championed online safety education awareness not only in my local school, but entire Region.
Cyber bullying is front and center in my quest to promote this important concern. I wrote an anti-cyber bullying policy for my District and hope to push it to the entire Region, once approved.
If you have a moment, please take a look at my award-nominated educational resource blog. Perhaps you will want to add it to your listing of links?
Thanks so muc!
http://InternetSafetyAdvisor.info
Fantastic resources!
I will pass them on our guidance department. I hope that it is not long until all school faze this material into their guidance and health curriculum