Reading Brent's instructions for this weeks blog posting and responses he poses a great question. What does it take to establish community?
The subject of building community has been recurring theme for me over the past few weeks. It has been discussed in my on-line facilitation training at work and in my practitioner profile with Lisa O’Reilly. Lisa is an instructional designer perusing a doctorate in education at the University of Colorado at Denver specializing in elearning. In my discussion with Lisa offered a definition of community as "interactions and relationships". I could not agree more, but how do you go about designing for them?
Two important design considerations for building community,
participation and
social presence. Participation presents a daunting challenge for self organizing on-line communities.
1% of users account for almost all the action while 9% contribute a little and 90% are passive participants sometimes called "lurkers". In elearning, most participation is mandatory, but this will not insure a sense of community. Structured discussion topics and limiting discussion groups to 5 to 6 participants starts to build interactions that are the foundations for community. Lisa has an interesting take on participation by viewing it through the lens of marketing. She believes that designers should think of provocative topics that will draw participants into discussions or selecting topics that the participants can feel that they can contribute to in a meaningful way in order to increase participation.
Social Presence is a fascinating aspect of on line learning that I have recently been exploring. I learned that this is Lisa's area of study. She describes social presence as, being able to interact with the people around you based on what you know about them. This is a difficult area to excel at on-line, at least for me, and easy to dismiss as unimportant. I was amazed to learn that social presence is important for cognitive and effective learning. Lisa mentioned that there are studies that prove students score higher when the instructor has a high level of social presence within a on-line course. Just a few weeks ago I was telling my wife that one of the things I miss most in my switch from the K-12 to the elearning program is attending class. Social presence is "second nature' in the f2f world but it takes work to make it happen on-line.
I did think of a real on-line community that I "lurked" around in for around six months that possessed interesting solutions to the aspects of participation and social presence. The community sprang from the following of a video blog called
The Show of a web designer
Ze Frank. It was a year long experiment in social media and community building. Ze attempted to
modify participation creating different
levels of engagement ranging from voting or rating to full collaboration among users on various projects like an
audience-created wiki. As far as social presence, you will have to judge for yourself, but I felt that he was very engaging. I had the feeling I got to know Ze and after six months of following the show I was sad to see it end. I do feel that the blogs that I continuously follow over a long period of time are the bloggers that make you feel as if you know them even if you are just "lurking" along with them.
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