My latest assignment for the Experience-based learning project is to help the educational department of a local tourist attraction incorporate Web 2.0 tools in order to enhance and extend the experience for the visiting students (mainly school children). My first instinct with something like this is to try and find out what others in the field are doing. Danish attractions seem to be very good at coming up with innovative on-site experiences but the web experience tends to be rather dry, static and thin. Another local attraction even removed most of its web pages during the off-season which I thought was an extraordinary thing to do. Surely the off-season is a time for building the excitement and interest with a lot of online games, information, teasers about new rides and other stuff? The website doesn't seem so empty this winter.
Going abroad I find the British attractions tightly constrained within the National Curriculum with detailed, structured lesson plans some of them suggesting pre-visit work but none of them encouraging online contact with the attraction.
In the USA I find San Diego Zoo offering videos of their high school interns which is interesting but not really approaching what we discussed in our second meeting earlier this week. They do have a great deal of material with keeper blogs, live web cams and an interesting video archive.
It looks as though the field is wide open for innovation and we will have to feel our way. The idea is to create some initial pre-visit curiosity through the use of live web cams, document the visit mainly through video with the follow up work including editing and sharing of the video and stills on a web space belonging to the attraction. The hope is that a community will be built up around the most interesting videos which can then be featured on the attraction's main static website. One of the main conditions is that this should not be too time-consuming so what we are aiming for is a self-sustaining community which needs minimum intervention from the staff.
The ultimate objective is to get away from trying to convey too many facts during the visit itself so that the children can concentrate on the experience and have time for reflection later.
Keywords: school trips, tourism


